Pokemon Go may not have had such a rapid level of uptake if it wasn’t free. Equally some commentators argue that the game may not have been the success that it is without the support of Google.
This is an argument that is relevant to the EdTech ecosystem today as the prevalence of Edtech incubators that allow startups to stay as small as possible for as long as possible and help to;
1) Provide access to educators for input
2) Keep costs down (with things like rent and some shared services)
3) To introduce founders to VC funding and other investment
We also look at articles that highlight some of Pokemon Go and commercial interests.