Early Adopters

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Remember the early days of Facebook or Gmail? Remember how Facebook was only available to Ivy League Universities? Remember when you had to ask a friend if they had a spare invite before you could check out Gmail?

It’s a lot easier to get a Facebook and Gmail account today. Having a closed community like this is a way of putting “Optimal Distinctiveness” to work while getting some vital feedback from early users and, at the same time, creating demand from others.

Many start-ups ramp up sales before the product is ready. Some spend too much time on technology. Others build without getting customer feedback.

Some suppliers ramp up sales before their product is ready…and waste a lot of money! This can kill the company Geoffrey Moore, Crossing the Chasm

How many more established EdTech companies do you think would love to have the kind of exposure that Pokemon Go has had in the last 6 weeks? Why have they not?

Ingress Started out with Fieldtrip where I’m sure they learned a lot. Then with Ingress this was an “Invite only game” for a year before being extended.

As we’ve already seen, the ingress portals provided the infrastructure for the Pokestops. In May Pokemon Go begins field tests and creators were getting feedback from Pokemon fans.

If go back to that fateful April Fools day, and look at every single gaming website, every single gaming magazine, and basically every place where nerds and Pokefans hang out, you will find people blogging, tweeting, posting and discussing. You will see small update articles and you’ll even see main event stories which were featured on the front banners of these websites exclaiming “NIANTIC HAS ANNOUNCED A BETA TEST IN JAPAN!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!”.

So, we have the first ingredient to the insane marketing example that is Pokemon Go. Nerds.

It’s obvious that Niantic tested in classic Google fashion to ensure that they had iterated their way to, and achieved, “Product Market Fit”

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